How Do I Get My Property Rented

Getting your property rented isn’t always easy. There are many factors that go into obtaining a good tenant quickly. For instance, our market in St. Petersburg, Florida is very competitive. To catch the attention of a quality tenant you need to get your product in front of them quickly. Also, you want to make sure that your property is easily accessible, rental ready and priced correctly.

Marketing for your tenant – The Internet

There are several methods to attract a tenant to your unit. Some of our favorites are the different internet listing sites. There are 100’s of internet sites such as:, Hot Pads,, Zillow, Trulia, Rent My House, Rentlinx and many more. A good property management company will already have a sophisticated listing integration program and will be able to get your rental property viewed by 1000’s of potential renters.

Yard Signs

Yard signs are still a good way to attract quality individuals. For example, Northeast Saint Pete is a very desirable area. As soon as you get the sign in the yard we have usually have instant interest. Many folks looking for a specific area will drive through neighborhoods or have a friend or relative in the area keep an eye out for them

Social Media

In today’s market, social media is a tool used by most everyone. Posting your property to Facebook, Twitter, Linked In, etc. is an inexpensive and effective way to get in front of a different set of people. While they might not be interested Рthey may know someone who is.

Being Rental Ready

Quality individuals want a quality product. Make sure your unit is clean and in good repair. Curb appeal is extremely important when trying to get your property rented. There should be no visible deferred maintenance and the property should be free of pests or unwanted critters.

Viewing the Property

Unlike individuals purchasing a property, tenants are generally looking for immediate information and viewing instructions. Open houses or lockboxes are an effective way to give the tenants access immediately. Our office utilizes a 24-hour automated service that gives them details about a property and allows them to register and get an access code to view the property.


Our philosophy is never to be the most expensive, but to be priced competitively to attract a quality applicant. In some instances, pricing your property too high will work against you. Many tenants who have a poor credit or rental history will pay more for a property because no-one else wants them, which frequently results in a bad experience for a landlord.

Often owners think finding a tenant is easy because we did it so well, but the reality is we have resources that we have compiled over the last 25 years. If you find yourself with a rental for more than 30 days, you may want to seek the advice of a professional property manager.

Dealing With Angry Tenants

A tenant’s rent is usually the largest monthly payment they make and a Landlord’s house is usually the most valuable investment they have. With these two things in mind, when there is a problem, things can get very passionate. As an owner or property manager you need to know how to defuse difficult situations. When a tenant has a problem and is angry, this is not the time to be emotional.

Listening is Key

Ask what the problem is and then listen. Do not interrupt or ask them to please calm down. They need to feel like you are listening and truly care about them. This is not always easy, especially if you disagree, but remember, we have two ears and one mouth for a reason. Your purpose is to diffuse the situation, not make things worse.

Be Sympathetic

The last thing an angry tenant wants to hear is that it is all their fault, you don’t care or you can’t help them. Acknowledge their concerns and act like you truly care about helping them. Avoid words that are negative in connotation such as ” I can’t, I won’t, that’s not going to work, etc.”. If you are unable to assist them explain why and give suggestions on how they may be able to resolve their problem.

Don’t Argue

The last possible thing you ever want to do is argue with a person who may not be acting reasonably. This will always fail and most likely cause the individual to escalate and retaliate. It does not matter if they are wrong or right. Pointing out why they are incorrect or misinformed will not diffuse a bad situation, it will only make it worse.

Treat Them The Way You Want to Be Treated

Respect, humility and treating them the way you want to be treated is key. Also, recognize that the reason they are going off the deep end may not be the issue. They could have a child who is ill, lost their job, got a ticket and this last issue has ignited their fury. If you really want to help resolve the problem – truly helping and acting like you care is critical.